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| 1. | How should you define your eCommerce goals? | |
| 2. | Who is your online audience? | |
| 3. | What market segment should you be targeting? | |
| 4. | How do you develop an ROI for your eCommerce services? | |
| 5. | How do you use your site to close business? | |
| 6. | How do you create an internal infrastructure? | |
| 7. | How do you create an eCommerce fulfillment policy? | |
| 8. | How do you update current fulfillment policies for the web? | |
| 9. | Will your company's infrastructure support the move from business to eBusiness? | |
| 10. | Will your company change when you become an eBusiness? | |
| 11. | Chapter summary |
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