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| 1. | What data should be tracked on your site? | |
| 2. | How do you use data mining to increase the effectiveness of your site? | |
| 3. | How do you use a survey to capture site demographics? | |
| 4. | How do you register your site with a search engine? | |
| 5. | How do you create a portal? | |
| 6. | How do you advertise an eCommerce site on the Internet? | |
| 7. | How do you create link programs? | |
| 8. | How do you use the media to drive traffic to your site? | |
| 9. | How do you integrate eCommerce with existing marketing programs? | |
| 10. | Chapter Summary |
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