| 1.
|
What data should be tracked on your site?
|
| 2.
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How do you use data mining to increase the effectiveness of your site?
|
| 3.
|
How do you use a survey to capture site demographics?
|
| 4.
|
How do you register your site with a search engine?
|
| 5.
|
How do you create a portal?
|
| 6.
|
How do you advertise an eCommerce site on the Internet?
|
| 7.
|
How do you create link programs?
|
| 8.
|
How do you use the media to drive traffic to your site?
|
| 9.
|
How do you integrate eCommerce with existing marketing programs?
|
| 10.
|
Chapter Summary
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